Bill Moggridge is a co-founder of IDEO, a 'global' design consulting firm. In a documentary film 'Objectified,' he talks about his, and arguably the first laptop computer design from 1980s; he explains several features that he added to this laptop such as popping-pencils-out cover or an angled stand on its back, and how smart he thought of himself to come up with those solutions. While using the computer, however, what had become more visible to him was intangible elements behind tangible elements he carefully designed. That is, nowadays, called interaction design or intangible interface design. Wii game, touch screen, and internet are offsprings of this field of design.
So interaction design is really big these days, right? Everybody wants to own these cool gadgets that blow up their mind...
Story 2: Back to tangible!
There are designers and artists who refuse to be addicted to intangible digital media, and attempt to evoke the actual senses of people. Here are some examples:
1)Fruit Juice Packaging by Naoto Fukasawa at the Exhibition, Haptic-Awakening the senses curated by Kenya Hara
2)Gel Remote Control by Panasonic Design Company at the Exhibition
Haptic-Awakening the senses
In this book, authors questions:
I find the answer from a French Sociologist, Henri Lefebvre. He said in his book, Dialectic Materialism, written in 1920s:
Humans are beings of flesh-and-blood, and this physical connection to the nature requires tangible experience as the essence of human existence.
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