Cutting boards

I just bought a new cutting board few days ago. It seems like the market does not concern about changing its traditional design, which is rectangular shape and has a handle hole on one end. They had various colors, textures, materials available, but still the same conventional shape- what we are very used to and familiar with.

So, is this design a good design? At least for clumsy cooker, it is not.

I always come up with thousands of prblems while I'm using it.

First, it is too flat that juices from fruit don't flow properly.

Also I always have to pick up some chopped pieces since it doesn't block them to fly out.

And tons of other inconvenience features it has.

Then why don't designers fix this design?

Because it is too hard to change the perception of which people think about cutting(chopping) board. We are so used to use rectangualr cutting boards. Otherwise, we would feel uncomfortable to recognize as a chopping board. So, even though there are some other nice design out there in the market, people won't notice them.

Other thing is the price. Not that many people want to spend their money on buying chopping board. It should be cheap, hygiene, and simple.

Then how can designers change this common traditional perception on this daily cooking object? Maybe I have to start from observing people's behavior and interaction with the object.

Then, we'll talk more.